Established in 1997, Toast found its roots as a small pyjama business, growing into a clothing and homeware empire.

I picture the beautiful Notting Hill and Primrose Hill set in their idyllic, white stucco-fronted houses, relaxing in Toast silk dressing gowns on a lazy Sunday afternoon. That’s an idea on the customer-base anyway.

The designs are quite simple and unpretentious; it is all about quality pieces designed for modern day living.

While a lot of the items are a little too grown up for my personal taste, I love the cosy cashmere loungewear. The knitted jumper dresses too.

I fully appreciate the quality of Toast; there is no fast fashion flimsy fabrics and unflattering fits, it’s more investment styling.

http://www.toa.st

Toast Fishmerman Rib Dress Pale Blue, £85
Toast Fishmerman Rib Dress Pale Blue, £85

 

Toast Linen Scoop Neck Tee in White £55Toast Linen Scoop Neck Tee in White £55
Toast Linen Scoop Neck Tee in White £55
Toast Grey Ceres Hooded Cardigan
Toast Grey Ceres Hooded Cardigan £189

 

Toast Anna Tunic Pink Orchid £135
Toast Anna Tunic Pink Orchid £135
Toast White Elvire Oversized Shirt Dress £95
Toast White Elvire Oversized Shirt Dress £95
Toast Organic Cotton Scoop Neck Black Tee - on sale to £10
Toast Organic Cotton Scoop Neck Black Tee – on sale to £10

 

Toast Zor Gown £85
Toast Zor Gown £85
Toast Cotton Casheme Short Sleeve Tee £39
Toast Cotton Casheme Short Sleeve Tee £39

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