Free People is an American bohemian fashion and lifestyle brand aimed at twenty-something women. The buyer is generally seen as smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between.
I love everything about Free People and it is fast becoming my go-to place for online window shopping and boho inspiration.